Overview
EasySeller (亿迈, easyseller.com) is not a product-research plugin. It is YiBai Network’s (listed as 华凯易佰) attempt to productize a large general-merchandise seller’s catalog, warehouses, and software for other merchants. The pain is SKU volume, marketplace rules, and the people you need for ads and overseas stock. EasySeller sells half-managed programs, an in-warehouse dropship catalog, Amazon listing ads automation, and Latin America warehouses — not “here is an ERP login, good luck.”
Corporate copy places 亿迈 in 2021 (registration date often given as 2021-02-08) as a spin-out of YiBai’s stack. In 2026 it launched a B2B distribution mall between factories and sellers. Vendor figures — 2,000+ merchants, ~RMB 2B merchant GMV in 2025, 1M+ SKUs, 35+ marketplaces — are marketing. Log in and read the contract.
It fits teams that want to copy a general-catalog model or test US/LatAm stock they do not own. Branded sellers with their own 3PL will find it heavy and warehouse-tied.
Core features and advantages
Overseas-warehouse catalog (dropship)
The catalog is physical stock in overseas warehouses, not a research UI. You list SKUs; EasySeller picks and ships. Marketing covers home/garden, industrial, health/beauty, auto, US multi-node, 24-hour dispatch. Use 20 SKUs to learn conversion and returns before you spray. Stockouts, IP hits, and oversized last-mile still sit on your seller account.
Half-managed Amazon and Mercado Libre
Half-managed means playbooks + software + supply chain coaching for people who lack a full team. Amazon and Mercado Libre/LatAm are separate lines; LatAm includes Mexico/Chile warehouse language. This is a service contract: who runs ads, who owns inventory, what happens to goods on exit.
Listing AI ads and the 2026 mall
“Amazon listing AI ads” targets high-SKU catalogs, not a branded PPC desk. The 2026 mall pitches zero-inventory dropship to sellers and ready stock to factories. Launch promos included fee waivers and purchase credits (copy cited through 2026-09-30) — check the mall page, do not assume they survived.
Supported platforms
Named: Amazon, Walmart, Wayfair, TikTok Shop, Temu, Shein, eBay, Mercado Libre, plus a “35+” claim. Fulfillment story is US warehouses + LatAm warehouses + cloud-warehouse parcels. Do not assume EU parity. It is not a site builder.
Who it's for
- General-catalog newcomers without a warehouse: start dropship, do not sign half-managed on day one.
- Sellers entering Mercado Libre / LatAm: faster than building a Mexico node; read the contract.
- Factories: the mall as a channel instead of hiring sellers.
- Skip it if you run a small branded FBA line, already have Lingxing/Dianxiaomi plus your own 3PL, or will not absorb dropship after-sales.
Concrete use: a US Amazon store testing small home SKUs. Pick 30 in-stock items with sane size tiers, list, watch ship time and returns for two weeks, then discuss ads automation or half-managed.
Pricing and value
There is no public SaaS grid. Catalog is buy-per-order; half-managed is project-priced; the mall has run “free 2026 rent” campaigns. On 2026-09-06 easyseller.com did not expose a citable monthly fee. Get in writing: rent, take-rate, storage, overage, returns, who pays ads, exit inventory. Free join is not zero cost.
Community feedback
Sources are 雨果网 company pages, wire copy on the 2026 mall, and YiBai executive interviews (including vendor “GMV in one year” stories). Reddit is empty. Seller-group caution on half-managed: unclear ad/inventory ownership, hard exits, listing IP. Treat RMB 2B GMV and 300% growth as YiBai figures, not your margin. Support is sales phone/forms.
Competitive positioning
The wedge is a big seller’s stack plus warehouses plus half-managed, not auto-parts Fitment (VIOMALL’s job). Lingxing, Dianxiaomi, Mabang are ERPs for inventory you own. GOODCANG is warehouse only. Amazon is the channel. If you already brand and stock, ERP + 3PL is cleaner than handing the chain to a half-managed desk.
Alternatives
- VIOMALL: US auto-parts Fitment dropship, not a general catalog.
- Lingxing ERP: self-operated multi-marketplace, the opposite of half-managed.
- Dianxiaomi: self-serve orders and listing without EasySeller warehouses.
- GOODCANG: fulfillment only, you keep operations.
Limitations
Opaque price. Unaudited SKU/GMV. Half-managed lock-in. Catalog IP and copycat risk. LatAm ≠ US capability. AI ads do not fix listings. Exit clauses matter more than the landing page.
Verdict
Use EasySeller’s catalog in small batches if you lack warehouse and ops and want Amazon or Mercado Libre volume. If you already have ERP and stock, do not outsource the chain for “ecosystem.” Next step: register at easyseller.com, demand a contract sample with purchase price, storage, and exit, and list ~20 live SKUs first.
Data notes
Rechecked 2026-09-06 against easyseller.com, 雨果网 profiles, and 2026 mall wires. Website updated from http to https. published uses the public 2021-02-08 registration date; commercial launch may differ. Merchant counts, GMV, SKUs, marketplace counts are vendor figures, unverified. Promos follow the mall page.