Yotpo collects post-purchase ratings, photo reviews, and loyalty activity, then displays that social proof on product pages, emails, and ads. For a DTC store, the reviews module is usually the first reason to install it.
It fits brands that already have a Shopify or similar storefront and care about conversion on the product page, not just marketplace stars. Loyalty and referrals are worth turning on after the review request flow is reliable.
In a cross-border setup, keep request timing, language, and incentive rules aligned with each market's refund window. Do not buy fake reviews, and check how star snippets appear in each locale before you spend on traffic.