Klaviyo helps ecommerce teams segment customers by purchase and browsing behavior, then automate cart recovery, post-purchase education, and win-back journeys across markets.
It fits brands that want to reduce dependence on paid acquisition, but list consent, unsubscribe handling, message frequency, and margin must be designed before adding more flows. Pricing changes with contact and send volume, so verify current plans on the official site.
Start with post-purchase and dormant-customer flows. Judge the experiment by gross profit and unsubscribe rate, not revenue alone.