Overview
Cuttly (cutt.ly) is a link platform launched in 2018 by Web Room Studio Patryk Rumiński in Gdańsk, Poland (project started 2017). The gap versus Bitly and Rebrandly is not shortening—it is surveys, link-in-bio, and Action Pages in the same login. The About page states a Poland HQ and no ads on clicked links. Free is 30 short links/month, 1 branded domain, 30 days of analytics, a basic QR Code, one link-in-bio page (5 URLs), and one survey (10 responses), no credit card.
Cross-border sellers treat it as a light campaign desk: one promotion needs a short URL, a pack QR, an Instagram bio page, and a tiny NPS. For India SMS, paid tiers add TRAI Tracking Headers on a custom domain or on the public 2s.ms host. Amazon Associates forbids shortening that hides an Amazon destination; OneLink will not redirect third-party shorts. Point Cuttly at your store or survey, not at an ASIN URL.
The public cutt.ly host can still trip WeChat risk pages. China private-domain traffic wants a filed branded domain or Xiaomark. “No ads on clicks” is cleaner than interstitial shorteners, but a public host is not a brand.
Core features and advantages
Analytics, A/B rotation, and retargeting pixels
Free keeps 30 days of clicks (device, OS, country, referrer, browser). Single (5,000 links/month on the official table) adds unique redirects, password links, expiry, mobile redirects, retargeting pixels, 50/50 rotation, and CSV import (100 links/month). Team adds weighted rotation, Campaigns by tag, and destination edits to any URL. Concrete use: split two Cuttly links 50/50 onto the same Shopify offer and read landing CTR instead of only the ad manager.
Link in bio, surveys, and Action Pages
Free: 1 bio page (5 links) and 1 survey. Single: up to 3 bio pages / 20 URLs, 5 surveys / 100 responses, 3 Action Pages (/c/ path). Team scales further. That is useful when you do not want a separate Linktree and Typeform bill. Surveys share the same data layer as short links; they are not a full research suite.
Branded domains and India TRAI SMS headers
Free and Starter: 1 branded domain; Single up to 5; Team 10; Team Enterprise 99. From Single, custom domains can carry a TRAI Tracking Header (https://yourbrnd.link/HEADER/); 2s.ms headers exist for the public SMS host. That is a first-class India-SMS compliance feature Bitly and TinyURL do not push on their marketing pages. SSL is Let’s Encrypt. Monthly quotas reset on the 1st calendar day.
Supported platforms
Cuttly is a generic shortener you wire to Shopify, email, SMS, and social. REST API rates: about 3 calls/60s on Free, 60 on Single, 180 on Team, 360 on Team Enterprise, plus CSV import. It does not replace Seller Central. OneLink ignores third-party shorts. Public cutt.ly is shaky inside WeChat. The UI lists 40+ languages; that is not China ICP or a WeChat share card.
Who it's for
- Solo / creators: 30 Free links/month is more usable than Bitly’s 5, enough for a bio page and occasional surveys.
- Mid-size DTC: Single (~$25/month) is where pixels, rotation, and 365-day history unlock.
- Teams / India SMS: Team and above for collaboration and TRAI header quotas.
- Skip it if you only need an anonymous one-off (TinyURL), you need SSO below Team Enterprise, or WeChat is the surface.
Concrete use case: tag pack QR, email, and Instagram bio with the same Cuttly campaign, all pointing at a Shopify discount URL. Leave Amazon outbound on Attribution.
Pricing and value
Verified 2026-09-06 against cutt.ly/pro-pricing and official About/compare pages:
- Free: $0; 30 links/month, 1 domain, 30-day analytics.
- Starter: $12/month; 300 links, 1 domain, same-domain destination edits.
- Single: $25/month; 5,000 links, up to 5 domains, 365-day analytics, pixels, 50/50 rotation.
- Team: $99/month; 20,000 links, 10 domains, team features.
- Team Enterprise: $149/month; 50,000 links, up to 99 domains, SSO.
- Custom: annual, email quote.
Annual billing is cheaper (third-party extracts often show Single around $22.91/month billed yearly). For a small shop, Free already outworks Bitly Free; real campaigns usually mean Single. Confirm live prices.
Community feedback
Trustpilot has tens of Cuttly reviews; the company replies from contact@cutt.ly. Praise: more features for less than Bitly. Complaints: support speed and occasional redirect bugs (check dates—some are 2022–2023). In r/gamedev, people sign up for both Bitly and Cuttly to track CTAs, and others call public shorts suspicious. Amazon seller boards rarely mention it. Support is docs plus email; the site says 2–24 hour replies.
Competitive positioning
Cuttly trades Bitly’s enterprise analytics depth for surveys, bio pages, and TRAI headers. Free 30 links with analytics is looser than Bitly Free (5 links, no history) and Rebrandly Free (10 links, 100 detailed clicks). TinyURL is still simpler for anonymous use. Xiaomark owns WeChat. A branded domain is available on Free; cutt.ly itself is not a brand.
Alternatives
- Bitly — longer click history, landing pages, and an enterprise SLA.
- Rebrandly — stricter branded-domain, parameter-forwarding, and SOC 2/HIPAA procurement.
- Xiaomark — WeChat share cards, mini-program links, and RMB invoices.
Limitations
Starter destination edits must stay on the same host. Teams start at Team. Public cutt.ly is flagged in WeChat and some social apps. Do not obscure Amazon destinations. Survey and Action Page quotas are small. Monthly caps reset on the calendar month, so a late-month burst hits the wall.
Verdict
In 2026, Cuttly fits DTC sellers who want short links, a bio page, and a tiny survey in one bill—and who might SMS India under TRAI. It is not an anonymous shortener and not an Amazon Associates tool.
Next step: attach a branded domain on the free plan and confirm tiers on cutt.ly/pro-pricing.
Data notes
Rechecked 2026-09-06 against cutt.ly/pro-pricing, About, official comparison posts, Amazon Associates / OneLink, and Trustpilot. published (2024-03-15), monthlyVisits, domainRating, and authorityScore are catalog placeholders and unverified. The public brand year is 2018 (project 2017); the exact launch day is unverified.